About
A small team in Tokyo, and the specialists each project needs.
INTERPLAY is a creative agency in Nakameguro, Tokyo. We work across brand, space, content and digital — not because we collect disciplines, but because the problems we take on do not stay inside one.
Why we do not separate the disciplines
Most agencies specialise. It is a reasonable way to build a business, and it makes the offer easy to understand.
We ended up somewhere else. Each time a client asked for one thing, doing it properly required something adjacent — a name needed a visual system, a visual system needed a space, a space needed film. The list of what we do grew out of finishing work, not out of planning a menu.
The company is called INTERPLAY for that reason. What we sell is not the disciplines. It is the ability to hold them together toward one business objective.
The people you will work with
Four of us. On your project, one of us is named as the lead and stays there from first meeting to launch.
Meetings are held in English or Japanese, whichever suits your side.
How we are structured
A small core
A named lead on every engagement, based in Tokyo, working bilingually. You are not handed to an account layer.
Specialists per project
Photographers, film crews, fabricators, developers, stylists, venue teams. Assembled for the project rather than kept on payroll — which is why the team fits the work instead of the work fitting the team.
We manage them, and we say so
Where a partner leads part of the work, we credit it. The value we add is not pretending to do everything ourselves. It is making sure the parts add up.
How we work
Define
Understand the business situation and decide what the project is actually for.
Design
Set the direction and the customer experience before producing anything.
Build
Assemble the specialists and make the real thing.
Launch and learn
Run it, watch what happens, and improve from there.
Company
Studio INTERPLAY Inc.
Higashiyama, Meguro-ku, Tokyo, Japan
Established November 2019
Branding · Marketing · Product development · Web · Graphic design · Content · Social · Spatial design · Film · Production
Want to talk?
Tell us what you are trying to do in Japan, and we will tell you what we would do first.