A captivating and enriching experience was brought to life through the realization of Fausto Becatti’s pop and conceptual vision.

Despite being designed for a foreign market, the Asahi project required a delicate balance to affirm its Japanese identity. The challenge laid in art directing it from a perspective that resonated with how foreigners perceive Japanese culture; achieving authenticity while remaining relatable to diverse markets.
The film unfolded as a mesmerizing loop, immersing viewers in an endless tunnel of light and experiences. Collaborating closely with the lighting and camera teams, we seamlessly integrated art into the scenes giving special attention to camera movement, equipment, and lighting choices that informed us about the appropiate material, sizing, and placement of the art.

This opportunity underscored the importance of effective communication, empathy, and a deep understanding of other teams. It reinforced our belief that fostering strong collaboration is the key to transforming a great vision into reality.